My Role
I'm responsible for leading the ideation process and collaborating with stakeholders as a product designer. My role includes working closely with the CEO, product team, and engineering teams to craft innovative solutions. I strive to create a seamless user experience that aligns with the product's vision and business objectives. As we progress through development, I closely track performance metrics to ensure the product's success from all angles. Additionally, I'm heavily involved in creating the Go-To-Market plan, collaborating with many partners to ensure our desired outcomes are achieved.
Context Building
There are 250 mn Indonesian users with around 500mn bank accounts in total. Although Indonesia has started adopting online payments, 80% of these are limited to VA. Currently there are various challenges in online payment industry:
- A- Currently, customers face various charges in online transactions during VA payments or wallet top ups
- B- For merchants, delays in payment settlement continues to be a deterrent in acceptance of online payments
- C- Most payment modes don’t operate in-app and customers need to switch between apps while making payments, leading to both dropouts and bad user experience.
- D- Security while paying is huge concern in adoption of online transactions
Indonesia’s online payment industry is on rise and eventually these problems need to be resolved for further adoption of the same.
69.57%
of online shopping baskets are abandoned
also
26%
of people cancelled transactions due to long and complicated process
Product objective
One Click is dedicated to revolutionizing the payment landscape by introducing a groundbreaking concept: a seamless, zero-fee payment solution that prioritizes speed, security, and ease of use. Our core objective is to establish a payment experience that not only eliminates transaction fees but also enhances the overall process, ensuring both consumers and merchants benefit.
Business goals
100 million monthly transactions from 10 million mobile mapped bank-id by 2025
01
One Click allows customers to link their bank accounts, cards or Emoney (including wallet) with their mobile number and eliminates the need for manual input of account or card details for each transaction.
02
The in-app seamless payment experience provided by One Click leads to lower transaction dropouts and better user experience.
03
Tokenization increases security by ensuring confidentiality of customer's sensitive information.
Competitor analysis
Midtrans:
Key Features: Midtrans offers a wide range of payment solutions, including credit card payments, bank transfers, e-wallets, and more. They provide various features for businesses, including fraud detection, subscription management, and comprehensive reporting.
Strengths: Established presence in the market, diverse payment options, strong security features, reliable customer support, and a user-friendly interface.
Weaknesses: Potential transaction fees and charges, competition from emerging fintech solutions.
DOKU:
Key Features: DOKU is known for its e-payment solutions, offering various payment methods like credit cards, digital wallets, and bank transfers. They also provide an integrated checkout solution for e-commerce platforms.
Strengths: Comprehensive payment methods, established partnerships, emphasis on security, customizable solutions for businesses, and a well-established position in the Indonesian market.
Weaknesses: May face competition from newer payment innovations, potential challenges in expanding beyond the local market.
Ayo Connect:
Key Features: Ayo Connect focuses on providing digital payment solutions for various industries, including education and government. They offer features like bill payments, e-commerce integration, and financial management.
Strengths: Specialized solutions for specific industries, potential for niche dominance, seamless integration with partners, and a customer-centric approach.
Weaknesses: Limited diversification beyond the targeted industries, potential challenges in scaling to larger markets.
User profile
To enhance clarity, we are initiating the creation of user profiles. This will enable us to concentrate on catering to specific user types. we decided to go with three user profile that we think is close to our goals
User profile 1
- Age: 25-40
- Tech-savvy individuals
- Urban residents
Background:
These individuals are young professionals and urban dwellers who are accustomed to the convenience of technology. They rely heavily on their smartphones for various aspects of their lives, including shopping. They often have busy schedules and are looking for ways to optimize their time and simplify tasks.
Behaviors and Needs:
- Goals: Seek an effortless and seamless shopping experience across various online platforms.
- Challenges: Struggle with cumbersome payment processes, leading to cart abandonment and frustration.
- Motivations: Value time-saving solutions that provide secure and trustworthy payment methods. They desire a hassle-free checkout process and appreciate user-friendly interfaces.
User profile 2
- Age: 30-50
- Business owners, small to medium enterprises (SMEs)
- Operating in various industries
Background:
These business owners are dedicated entrepreneurs who manage SMEs across diverse sectors. They need to juggle various responsibilities and require efficient financial management solutions to keep their operations running smoothly.
Behaviors and Needs:
- Goals: Efficiently manage day-to-day financial transactions and ensure smooth payment processing for their products or services.
- Challenges: Deal with complexities of managing multiple payment methods, high transaction fees impacting profitability, and limited access to reliable payment solutions.
- Motivations: Seek integrated payment solutions that seamlessly align with their business operations. Look for cost-effective options that minimize payment dropouts while providing transparent reporting.
User profile 3
- Age: 18-30
- Active smartphone users
- Embrace digital solutions
Background:
This tech-savvy generation has grown up in the digital age, relying heavily on smartphones for communication, entertainment, and transactions. They are open to trying new apps and services that align with their mobile-centric lifestyle.
Behaviors and Needs:
- Goals: Enjoy a frictionless and rapid mobile payment experience for various services, embracing the digital era.
- Challenges: Face the inconvenience of repetitive payment information entry and concerns about the security of personal and financial data.
- Motivations: Value convenience and speed in transactions. Open to exploring innovative payment methods that offer a swift, secure, and fee-free process.
User
Pain Points
Multi-Source Fund Linking
Pain Point: Users experience the hassle of managing multiple payment methods across various platforms, leading to confusion and inefficiency.
This inconvenience often results in users having to switch between different apps, bank accounts, and card networks, causing delays and complicating the payment process.
Cross selling platform
Pain Point: platform often struggle to easily to do cross-selling product or discounts during the payment process, missing out on potential new transactions.
Impact: This frustration can discourage users from utilizing available discounts, ultimately leading to missed opportunities for savings, make new tranmsastions and a less satisfying payment experience.
Safety
Pain Point: Users may have concerns about the security of linking multiple payment methods to different platforms, potentially exposing their financial information to additional sources.
Impact: These security concerns can lead to reluctance in using different payment methods online, inhibiting users from fully embracing digital payment solutions.
Defining problem statement
In today's interconnected landscape, payment procedures remain plagued by obstacles that disrupt the flow of transactions for distinct user segments. Urban consumers, business proprietors, millennials, and professionals in niche industries all encounter friction, security vulnerabilities, and inefficiencies in the current payment ecosystem. This results in transactional hiccups and compromises the seamlessness of financial interactions.
Moreover, complex payment processes, elevated transaction costs, and the lack of specialized solutions impede user satisfaction and merchant revenues. These challenges underscore the need for a transformative solution that addresses these issues comprehensively.
Addressing these pain points, Tara OneClick aims to introduce a secure, fee-free, and user-centered payment solution, revolutionizing the way transactions are conducted across various sectors.
How might we
How might we innovate and leverage Tara OneClick's unique proposition to transform traditional payment processes into a seamless, secure, and efficient experience for urban consumers, business owners, millennials, and niche industry professionals? How might we effectively integrate bank accounts with mobile numbers, addressing friction, security concerns, and transaction dropouts, while catering to diverse user motivations and specific industry requirements?
How might we create a fast, secure and reliable payment option for user, that not only streamlines transactions but also empowers businesses with transparent reporting and cost-effective options, thus reshaping the payment landscape for the digital age?
Idea
Drawing from the problem statement and employing the "How Might We" approach, let's generate two ideas to accomplish the objectives:
Seamless Bank Linking Process
Streamline the process of linking bank accounts to Tara OneClick's payment gateway for a seamless experience.
Universal Payment Integration
Develop a universal payment gateway that works harmoniously with various partner platforms, eliminating the need for individual linking.
Build
To provide a better and more seamless payment experience for its users, tara oneclick has introduced features in its product. These features aim to make the fast check out experience of the product and more convenient for the users.
- Bank account, card network and digital wallet linking.
Imagine having all your financial resources at your fingertips. Our platform provides a centralized hub that seamlessly links your bank accounts, card networks, and digital wallets. This integration allows you to monitor your financial activities comprehensively, enabling a holistic view of your money movement.
- Voucher applied feature
Saving money has never been more effortless. With our voucher applied feature, you can now make your purchases smarter. During checkout, the platform automatically scans for eligible vouchers and applies them to your transaction, helping you unlock exclusive discounts and offers. Say goodbye to endless searching for promo codes – we've got you covered.
- Remove source of fund
Our platform streamlines the process of removing a source of funds from your account. Whether it's an outdated card, a closed account, or simply a need for change, you can initiate the removal process seamlessly. Experience the freedom to customize your financial journey at your pace.
flowchart
Wire flow
tara oneclick version final design
tara oneclick
first time user
using
bank account
tara oneclick
returning user using oneclick with voucher
Impact
We just launched the product in the 17 of august, we're not yet running marketing strategy, we partner with Indosat app and domino to start with, we expected around 25.000 transaction happen in the next 3 months
1.500
Pay ID created data based on 25 august 2023
Challange
One of the challenges faced during the project is related to adoption and collaboration with partners. We encountered some misalignment, particularly during the implementation phase, especially with banks. Due to their structured nature, several of our ideas couldn't be fully executed and brought to live due to regulatory concerns. However, we are optimistic that this product will continue to evolve over the next three months, and we aspire to devise a better approach to cater to user needs effectively.